CASE STUDY

How indebuurt uses WordProof Timestamp to claim ownership of their content

De Persgroep (DPG Media) has protected thousands of articles from her title indebuurt with blockchain using WordProof Timestamp. Read about the problems indebuurt faced and how WordProof Timestamp has helped to overcome them.

What is indebuurt?

DPG Media is the publisher of some of the biggest Dutch outlets, including De Volkskrant, Het Parool and AD. indebuurt is another title in an impressive range of news entities, focussing on local online news.

indebuurt focusses on 30 locations in The Netherlands, reaching millions of visitors per month. Every day, over one hundred new articles are published online. Topics range from local news updates to interviews with city officials.

THE PROBLEM

indebuurt has quality content, which attracts copycats

indebuurt publishes a new article

After hours of work, a new high-quality interview with a local barber is published by an indebuurt editor.

The article is copied by a local competitor

Hours later, the article is copied by local competitors. Google might know who was first, but visitors don't.

indebuurt has difficulties proving they own it

The legal process of taking down content is difficult, especially because it is difficult to prove who was first.
The Solution

WordProof Timestamp has automatically protected +100,000 indebuurt articles in the blockchain.

Proof of Ownership

indebuurt now has a blockchain certificate of each article (+100,000 in total), proving ownership at different points in time. This makes it easier to prove they were first and makes it more difficult for copycats to say otherwise.

Warning to Copycats

At the bottom of each article, the Blockchain Certificate link is visible. This is a clear warning to copycats: the content is timestamped in the blockchain, which makes it easier to prove theft by third parties.

Increase of Trust

Not only indebuurt has proof that content X was published at time Y, their visitors do too. indebuurt dares to be held accountable and stands behind her content, which increases their visitors' trust.

Unfortunately, we sometimes see our articles on other platforms. WordProof allows us to easier proof ownership.

Jurgen SmitProduct Owner at indebuurt

Proof & Trust

The Article protected with WordProof text is integrated in the design of indebuurt and is accessible for her readers.

POWER OF BLOCKCHAIN

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