The Dutch startup WordProof engages in the battle against plagiarism, fake news and distrust on the internet with its first WordPress blockchain-tool which will be launched during the European WordPress conference this weekend. According to research by the Pew Research Center, the public’s trust in the internet has been on a steady decline over the last few years. WordProof wants to put an end to this trend.

WordProof allows websites to secure their webpages on the blockchain, which establishes ownership, transparency and accountability. The technology works with EOS.IO blockchains, but the team does not rule out the possibility of supporting other blockchains in the future. “Securing content on the blockchain needs to happen fast and without fees for the user,” says WordProof-founder Sebastiaan van der Lans, “which is why we chose to start with EOS.IO blockchains.”

As one third of all websites are built with WordPress, developing a tool to add content to the blockchain was a logical first step. “By offering tens of millions of websites a plug-and-play solution, we can have a big impact on the trustworthiness of the internet. For bigger companies, governments and news platforms, we build custom solutions.”

Due to the technical character of the blockchain, a 3-step installation tool was developed to kickstart websites into setting up their blockchain account. “We don’t expect all these website owners to be able to work with keys, wallets and other blockchain aspects without such onboarding tools” explains van der Lans. “The focus of services using blockchain technology should be the user experience.”

Websites that secure their content on the blockchain clearly show visitors that the web-owners take responsibility for the information they publish. Visitors will be able to trust the content as they know what terms they agreed to at which time and can use this information. Additionally, the content’s authenticity is undeniably established.

Visitors can also browse the evolution of content over time. “Websites can be held accountable” continues van der Lans, “as the content is recorded on the blockchain, which is accessible for the visitor, and not just in the website’s database.”

“We expect that in a few years websites will be marked as untrustworthy if they don’t publish their content on the blockchain. We expect Google will take this into account as well” says van der Lans.